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OUR STORY; MADISON & WOLFE
BEHIND THE BRAND, BEHIND THE PEONY
THE NAME
At Madison & Wolfe, our name carries the essence of both personal heritage and design history.Founded by Laila Jane Madison, the brand draws its inspiration from her surname, 'Madison' - a representation of the commitment to creating timeless, sophisticated design solutions.
The second part of our name, 'Wolfe,' honours the legendary Elsie de Wolfe, the world’s first recognised interior designer, whose pioneering vision revolutionised the field of design. Known for her bold, innovative style that broke from the traditional and embraced light, air, and elegance, Elsie de Wolfe forever changed the world of design. Her fearless approach to blending beauty and function, coupled with her passion for fashion, paved the way for the modern aesthetic we embrace today. Her ability to bring a sense of personal style and sophistication into her interiors - akin to the world of fashion - continues to inspire us at Madison & Wolfe.
With a deep respect for Elsie’s ability to redefine what interior design could be, we aim to carry that same spirit of innovation and distinction into every project we undertake. Like Elsie, we embrace creativity, boldness, and timeless elegance that transcend the ordinary, working alongside interior designers and homeware brands to elevate their identity with personality, purpose, and enduring style.
A Fusion of Personal Legacy & Design Tradition
At Madison & Wolfe, our name carries the essence of both personal heritage and design history.Founded by Laila Jane Madison, the brand draws its inspiration from her surname, 'Madison' - a representation of the commitment to creating timeless, sophisticated design solutions.
The second part of our name, 'Wolfe,' honours the legendary Elsie de Wolfe, the world’s first recognised interior designer, whose pioneering vision revolutionised the field of design. Known for her bold, innovative style that broke from the traditional and embraced light, air, and elegance, Elsie de Wolfe forever changed the world of design. Her fearless approach to blending beauty and function, coupled with her passion for fashion, paved the way for the modern aesthetic we embrace today. Her ability to bring a sense of personal style and sophistication into her interiors - akin to the world of fashion - continues to inspire us at Madison & Wolfe.
With a deep respect for Elsie’s ability to redefine what interior design could be, we aim to carry that same spirit of innovation and distinction into every project we undertake. Like Elsie, we embrace creativity, boldness, and timeless elegance that transcend the ordinary, working alongside interior designers and homeware brands to elevate their identity with personality, purpose, and enduring style.
"I am going to make everything around me beautiful - that will be my life.”
Elsie de Wolfe

"I am going to make everything around me beautiful - that will be my life.”Elsie de Wolfe



OUR STORY; MADISON & WOLFE
BEHIND THE BRAND, BEHIND THE PEONY



THE STORY
A Journey of Passion, Purpose, and Craftsmanship
At Madison & Wolfe, we believe in the transformative power of design to tell stories, evoke emotions, and leave lasting impressions. We’re more than just a digital marketing agency - we’re architects of luxury, driven by a passion for elevating brands to their highest potential.
Our journey began with a shared belief that interior design and homeware brands deserve more than just visibility; they deserve to be seen for their artistry, craftsmanship, and distinction. We noticed a gap in how these brands are represented online - while many agencies focused on generic, one-size-fits-all strategies, no one truly captured the essence of them with the care and artistry they deserve. We approach every project as if it were our own, bringing a level of detail and personal investment that sets us apart. This unique perspective drives everything we do.
Our mission is to help businesses grow by enhancing their brand and online presence. Through brand and business audits, we identify areas for growth and ensure that every aspect of their marketing is strategically aligned with their goals. We blend creativity with precision, offering bespoke strategies that support business development and long-term success.
At Madison & Wolfe, we don’t just market businesses - we help cultivate brands that leave a legacy, offering a level of thoughtfulness and expertise that sets us apart.
Banner Images "About Us'

OUR STORY; MADISON & WOLFE
BEHIND THE BRAND, BEHIND THE PEONY


THE PEONY
A Symbol of Elegance, Refinement and Timeless Beauty
The peony, at the heart of our identity, represents more than just beauty - it's a symbol of the timeless elegance and sophisticated artistry that we bring to every project. Known for its lush blooms and delicate petals, the peony represents grace, refinement, and beauty in its purest form. As a seasonal flower, the peony is not always available, making it a rare and exclusive symbol - just as we believe luxury should be.
The bloom of the peony is a metaphor for the beginning of a journey - just as the flower opens to reveal its full, breathtaking beauty, we believe every brand has the potential to unfold and thrive in its own unique way. As we guide our clients, we cultivate this journey, helping them blossom into their full potential.
Just as the peony thrives in the most meticulously curated gardens, we believe that thoughtful design and attention to detail are essential in creating spaces and brands that truly flourish. The peony is a tribute to our commitment to cultivating beauty and balance in everything we do, from brand development to digital marketing, ensuring that each client’s identity is elevated with a sense of enduring luxury, exclusivity, and style.
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